Thursday, April 10, 2008

Resistance Breakers 1

In the coming posts, I'll be sharing with you what I've read, understand and learnt from a book written by Lim Yuen Seong. I'll be copying from his book to this blog to share with my readers here. The following contents in this and the coming posts in italics are solely from Mr Lim and not from me. Kindly take note.

James E. Halket:
Life Insurance Is Like A Parachute: If you ever need it and don't have it, you will never need it again.

Introducing the Concept of Objection Handling

Lim Yuen Seong:
Don't handle the customer, handle his concerns.
Have you ever been wedged by the customer's objection during a sale? The answer will likely be a yes, especially if you are raw to the selling game.

Resistance, in the form of sales objections, is as natural to selling as water is to fishes. Genuine customer's objection merit a sound response from the agent. The obvious reason is that when they are removed, it could lead to a sale. And it precisely because it can make or break a sale that the ability to deal with them skillfully is so crucial in selling.

So, from this first topic, do you get to understand something that you never knew?

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